Meet a Member: Bianca Brotei
Bianca Brotei’s long-time interest in programs investing in sustainability projects and education was first cultivated in her teens when she started volunteering with NGOs focused on responsible consumption, education, and cultural activities. Most recently, this brought her to be an Operations Manager at Transilvania Executive Education, an NGO and business hub offering international educational opportunities for the Romanian business ecosystem. Beside this, Bianca leads her own endeavor in marketing and PR by helping NGOs and small businesses write their story. She also serves as the Vice-President of Creative Cluj Association, an NGO developing and promoting projects and events dedicated to the creative community.
When it comes to describing the different roles she takes on, Bianca says that every day has a different story.
“I am working with an amazing team to develop new programmes and courses for the business community, with international and local business and academic partners. We spend quite a lot of time listening to our community needs and mapping them in order to draft our action plan in a strategic way. Beside this, I organise various events for the creative and business community here in Cluj, offering advice to the NGOs where I volunteer on financial sustainability, strategic plans, business networking, etc.”
As for what she believes to be the biggest problem in business, Bianca shares:
“From my experience, I consider that there is a need for more reliable and trustworthy networks for small businesses to thrive. The success of a business depends on the network of people it formed around its mission, vision and the product/services it offers. Having a trustworthy community based network around, business can adapt their services and products to the real needs of their consumers.”
She is a proponent of purpose-driven businesses being the future because:
“They have a story which gathers different target groups in the same place, experiencing the same product and service. It is more than one time offer or interaction, is a connection that keeps the business rolling in a direction beneficial to the company and its clients. Also, purpose-driven businesses aim to bring solutions to the community problems and are not focus only on profit making.”
To learn more about her career path or exchange ideas, connect with Bianca on LinkedIn! Found here.
